Career Astrology
Aubrie De Clerck and Tom Chapin are Astrologers on opposite coasts of the US and decided to blend their professions and areas of expertise into Career Astrology. After meeting with Aubrie and Tom via Zoom we brainstormed directions and key words that best described their vision for Career Astrology. Their clients are people who open to astrology, highly motivated, are stuck in their professional lives, wanting more fulfillment and growth in their career, some are unsure of what their path is. They are reinventing themselves.
Tom and Aubrie wanted the logo to have a global reach and appeal to people of any gender identification between the ages of 30-60+. They requested an identity that was “simple, clear, but not boringly obvious. Not too literal - not a briefcase. More of a metaphor, something that conveys a feeling.” They mentioned liking the glyphs for Uranus and Taurus. We played around with glyphs for both Taurus and Uranus (see draft logos below) and even made an image that was reminiscent of a door opening to suggest open opportunities.
For the final logo, we arrived at representing the planet Uranus in both color and shape since it is known in astrology as the “Awakener.” The lightening bolt represents how the planet can shock and bring sudden results that can serve to change the direction of one’s path.
Working with Julie is so easy. She is all the things you need in a designer - talented, creative, detailed and communicative. Figuring out how to express myself and my business visually has been a challenge for me and it is such a relief and joy to have Julie to go to.
— Aubrie De Clerck Career Astrology
Logo Drafts
